England Rugby

Since 2023, we've been the RFU's Official Tyre & Safety Partner to the England Men's team, the Red Roses and the title sponsor of the Continental Tyres Schools Cup.

Our partnership will focus on performance and safety both on and off the pitch, through the RFU's involvement with schools and other opportunities for both boys and girls to play. 

Inside the stadium, you will see our branding run along the perimeter advertising screens, as well as on television screens around the concourse, entrance, team areas, and the big screen.

Outside the stadium, we have more than 1,000 stewards kitted out in our branded uniforms, on hand to help guide and direct fans safely on match days, including from our Continental Tyres Rosebine Car Park.

With the Women's Rugby World Cup this year, we will also work closely with the RFU to focus on accelerating growth of the women and girls' game through school linked activity. 

When we started this partnership, Steve Grainger, RFU Executive Director of Rugby Development said: "We're really pleased to announce Continental Tyres' long-term partnership with the RFU. The Conti Schools Cup is an important part of the age-grade rugby competition landscape and support from Continental Tyres to enhance this over time is significant. In addition, they will work with us on our broader rugby activity in schools for both boys and girls." 

Whilst everyone enjoys the fast-paced action of a rugby game and the high level of performance demonstrated by the players, it's important this goes hand-in-hand with the safety of all involved, both on and off the pitch. Along with our core value of Passion to Win, we are excited to kick off this high-profile partnership following our long history of involvement in both male and female sport, from grassroots to the very highest level.

Across the first four months of this year, we are proud to support the Senior Men's team and Red Roses across their respective Guinness Six Nations Tournaments. 

England Men's campaign featured a mixture of strong performances and challenging moments. They began with a narrow defeat to Ireland, despite debutant Cadan Murley’s try and a late push for a bonus point. However, they bounced back with a thrilling win over France, with Elliot Daly scoring a dramatic last-minute try to secure victory.

The team regained the Calcutta Cup with a one-point win over Scotland, thanks to Fin Smith’s crucial 50-metre penalty. England then dominated Italy with a powerful 8-try performance, including a memorable step from Will Stuart.

Their final match saw a record-breaking 68-14 victory over Wales, with debutant Henry Pollock scoring twice. We were proud to support the team and was fantastic to see they finished in second place.

For all home fixtures at Allianz Stadium (Twickenham), we were thrilled to host a VIP golden circle (located just outside the Spirit of Rugby entrance), to ensure a lucky few got the chance to see the teams up close and personal to share their support ahead of the big game.

We also showed our support through prominent branding, which could be seen both inside and outside of the stadium. With the Guinness Men's Six Nations now complete for this year, we look forward to getting behind the Red Roses for their Guinness Six Nations tournament, in addition to their Rugby World Cup journey later this summer.

Over the last three years, we have been proud to be the title sponsor of the Continental Tyres Schools Cup. This year's competition featured dramatic moments and fierce battles across various age groups. At Ealing Trailfinders, Plymouth College lifted their first-ever national trophy with a dominant 36-10 win over Wymondham College in the U15 Bowl. St Paul’s School triumphed 32-3 in the U15 Vase, showcasing some incredible team play.

Meanwhile, at the iconic Allianz Stadium, the U18 finals took centre stage. Hayes School claimed their first national title with a thrilling 51-26 win over The King’s School, Ely in the U18 Bowl. Harrow School secured back-to-back U18 Cup wins with a hard-fought 22-10 victory over Queen Elizabeth Grammar School, Wakefield. Exeter College also came out on top in the ACE Girls League final, defeating Hartpury College 41-33, while King’s School, Gloucester triumphed in the U18 Vase with a 29-16 win over King Edward’s School Birmingham.

It was a day full of unforgettable moments, with The Good, The Bad & The Rugby’s Alex Payne and James Haskell hosting the key moments and Player of the Match trophies, adding their signature energy and insight to the event. Also as the presenting partner of the RFU’s Love Rugby U12s Girls Schools Festivals, we had girls from all over the country come to Allianz Stadium to showcase their skills - we remain committed to supporting the next generation of rugby talent.

We look forward to working with the RFU to grow this competition further in years to come. 

Over the last two years, we have been the title sponsor for the Good, the Bad and the Rugby podcast, hosted by broadcaster Alex Payne and England Rugby legends James Haskell and Mike Tindall. The Good, the Bad and the Rugby is the world's biggest rugby podcast and they have episodes out each week. To watch/listen to the podcast, search GOOD BAD RUGBY on streaming platforms or watch below.

This year, we have partnered up with Kwik Fit and Volunteer It Yourself, in a bid to empower young girls and women to participate in rugby by eliminating barriers to their involvement. Our initiative focuses on promoting equality in sports and revitalising community spaces, specifically by renovating rugby clubs and boosting facilities for girls, whilst helping local young people to gain hands-on trade & employability skills.

In a recent project at Anchorians RFC, our Brand Ambassador and World Rugby 15’s Player of the Year, Ellie Kildunne, who visited Anchorian’s Sport Club in Gillingham stated: “Projects like this will definitely accelerate girls and women getting involved in rugby,” she shared. Ellie recalled the early days of her rugby career getting changed in cars or behind towels. She emphasised that quality, private changing rooms, though seemingly a small step, make girls feel more included in their clubs. These modern facilities are crucial for nurturing the future of women’s rugby.

Working with Kwik Fit and VIY, we are committed to fostering inclusivity and breaking down barriers in sports. And it’s clear that the new facilities have already had a profound impact on the young athletes. “The girls were thrilled,” said Simon Somerset, Anchorian’s Youth & Mini’s Chairman. “Having Ellie here made the day even more special—they won’t forget it”.

Our partnership with Kwik Fit and VIY spotlights our continued support for Women’s Sport. 

Our Marketing Director, Peter Robb added: “We are very proud to be part of this project, and we’re thrilled to have Kwik Fit and VIY alongside us. It’s fantastic to see how it’s already making a real difference and creating an inclusive environment where women and girls feel supported in pursuing rugby”.

By championing equity in sports, we hope to inspire future athletes by fostering inclusivity. These upgraded facilities remind us that meaningful change starts with commitment and community, one changing room at a time.

“Projects like this will definitely accelerate girls and women getting involved in rugby.”

Ellie Kildunne

Last year, we took rugby stars Ellie Kildunne and Danny Care to Mercedes-Benz World to take on some rugby themed driving challenges.

Watch the full video above to see how they faired behind the wheel instead of the field. 

From our continued support of women’s football over the past 13 years, it’s fair to say we have always recognised the value of sport. From our uninterrupted role as title partner to The FA Women’s Continental Tyres League Cup starting back in 2011, to being the Official Tyre Partner to the England Senior Women’s Team, the growth of women’s football has been outstanding.

We are proud to say we supported the Lionesses during their World Cup journey back in 2019, all the way to their well-deserved win at the UEFA European Women’s Championship in 2022! Through our associated Grip the Nation campaign, we championed the message that sport is for everyone, whilst keeping safety and performance at the heart of everything we do. 

In addition to our support of the senior women's division over the years, we had another goal in mind to get the younger generation involved in sport too. That’s why back in 2011-2015, we worked with the FA Girls’ Football Festivals to come up with Grassroots, a festival where 35,000 children in England got involved in various interactive games, in addition to playing mini matches and getting a chance to meet many WSL players. They also had the opportunity to see the official women’s football trophies for themselves - inspiring the next generation has always been important to us.

With all this experience under our belt, it felt natural to partner with the Rugby Football Union (RFU) too. Read more about our latest partnership below. 

"We're really pleased to announce Continental Tyres' long-term partnership with the RFU. The Conti Schools Cup is an important part of the age-grade rugby competition landscape and support from Continental Tyres to enhance this over time is significant. In addition, they will work with us on our broader rugby activity in schools for both boys and girls." 

        Steve Grainger, RFU Executive Director of Rugby Development