Our passion for performance

Sponsoring and Partnerships

2025/12/11

Continental and England Rugby

Continental are proud partners of England Rugby, including the Men's team and Red Roses. Discover how our partnership focuses on performance and safety, on and off the pitch.
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2025/05/23

Tour de France

Bold breakaways, crazed pursuits and breakneck descents – the Tour de France is considered the toughest bicycle race in the world.
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2023/06/07

adidas

This year marks 10 years of the Continental adidas partnership. Check out everything that's been achieved in the past decade.
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- #Continental
2025/10/21

Young cadets

Each year at the Tour de France, the next generation of cycling talents are invited to ride ahead of the peloton as official Les Cadets Juniors du Tour.
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2025/12/08

Irish Car of the Year

Continental are proud to sponsor the Irish Car of the Year awards. As one of the world's leading safety expert, we help Irish motorists make informed decision on their vehicles.
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2025/10/21

TyreSafe

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- #Continental
2025/11/04

Mercedes-Benz World

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